Sales and Conversion Training

Sonia

As a business owner, your ability to sell your services, the products and treatments you can deliver, and, more importantly, to get across the unique selling points (USPs) of your brand, expertise, and reputation is vital for creating and maintaining a successful aesthetic clinic. Moreover, ensuring your whole team has the necessary skills to achieve this for you is essential, from the first point of contact with your receptionist to sessions with aesthetic therapists and allied practitioners to recognise all sales opportunities.

Sales and selling may not come naturally to everyone; let us help you build top-notch customer service skills and successful strategies for optimal communication to achieve regular conversion for appointment booking, develop and sell combination treatment packages, or increase retail skincare sales. Get the sales process right, and you will be on your way to profitability; the team at AB Aesthetic Consultant Services can guide and educate you and your team with proven sales training to help you grow and succeed.

As a business owner, your ability to sell your services, the products and treatments you can deliver, and, more importantly, to get across the unique selling points (USPs) of your brand, expertise, and reputation is vital for creating and maintaining a successful aesthetic clinic. Moreover, ensuring your whole team has the necessary skills to achieve this for you is essential, from the first point of contact with your receptionist to sessions with aesthetic therapists and allied practitioners, to recognise all sales opportunities.

Sales and selling may not come naturally to everyone; let us help you build top-notch customer service skills and successful strategies for optimal communication to achieve regular conversion for appointment booking, develop and sell combination treatment packages, or increase retail skincare sales. Get the sales process right, and you will be on your way to profitability; the team at AB Aesthetic Consultant Services can guide and educate you and your team with proven sales training to help you grow and succeed.

Need help with sales?

Get in touch to discuss your training needs, starting with a FREE call.

Need help with sales?

Get in touch to discuss your training needs, starting with a FREE call.

Why choose sales and conversion training?

Mastering the art of selling is the foundation of business success, but we know that it is not always a skill that comes naturally. Once you and your staff know how to recognise opportunities and successfully sell, with proven techniques to drive conversion, and cross-sell or up-sell, the results will speak for themselves with revenue increases, more repeat business and new business, leading to higher profits, growth and sustainability.

sonia at desk computer

Learning how to confidently communicate with clients/patients, whether over the telephone or email on initial enquiry, or during a consultation, will encourage you to master the skills to handle objections, address their concerns, and ultimately close a sale with professionalism; whether booking a treatment appointment, cross-selling with the addition of retail skincare, or up-selling to a multi-session or combination treatment package for repeat intervention and ongoing visits.

Training can help you and your team master proven, ethical sales methods and techniques that create trust and value for your clients/patients, enhance their experience and journey with your business, engender long-term loyalty and relationship building to ensure their best outcomes and retention for your business.

Chasing sales can be hard work, constantly trying to decipher how to get new bookings or manifest repeat business from your existing database, without resorting to constant discounting – let AB Aesthetic Consultant Services show you how to streamline your sales operations, find those opportunities, and optimise your communication to boost revenue.

About our sales training expert

Aesthetic business consultant Sonia Amerigo leads the sales and conversion training and development programme. Her broad career over two decades has spanned clinic management, spa development, and retail skincare sales and distribution, focusing on excellent customer service and training in ethical sales methods.

  • Passionate. Driven to assist clinics in understanding the value of excellent customer service.
  • Proven strategies. Decades of experience in developing optimal patient/client journeys and sales funnels, and methods for increasing retail sales.
  • Business insight. Thorough knowledge and a deep understanding of the beauty, spa and medical aesthetic sectors.
  • On the ball. Focused on the latest innovations and market trends to ensure training in cutting-edge sales techniques and customer service that work in the modern era.

Testimonial

“I am delighted to give this testimonial for Amanda. It gives me the opportunity to thank her for all her hard work and support she has given me over the last two and a half years. Firstly, what makes Amanda unique above anyone else I have worked alongside in the operation of my company, is her work ethic, commitment, and organisational skills. I can honestly say she helps me achieve my strategic plans, she helps me focus and prioritise the plans to build the business. She has enabled me to change focus and build the infrastructure of the company. Her guide and support and hard work have been integral to any of my business growth at this most difficult time. None of her accomplishments have been without challenges along the way. She stays positive and a calming influence on me personally and the rest of the team. Running a successful business is a team effort, Amanda brings the team together, she guides and supports the team in a friendly and professional manner. Not only have we become great business colleagues, but I feel now we have developed a lovely friendship. Thank you, Amanda!! Best wishes in all that you do ”
Jan Birch
Managing Director Blemish Clinic
sonia and amanda

What does sales and conversion training include?

Whether you are a sole practitioner and business owner or a full-fledged clinic team, we can tailor our sales training to suit all members of staff, identifying areas of weakness or where simple enhancements will have powerful effects on your sales and revenue.

Why Partner With Us?

AB Aesthetic Consultant Services are specialised aesthetic business consultants who support medical aesthetic practices, hair transplant and cosmetic surgery clinics, medi-spas, and other aesthetic-related businesses to optimise their operations and achieve sustainable growth.

As a team, we know the importance of excellent customer service, a value-driven client/patient experience, using proven, ethical sales strategies to convert sales, cross-sell, up-sell, and increase revenue, how to augment customer retention, and drive new and repeat business.

Booking sales and conversion training for you and your staff is an investment in your future business success with a guaranteed return.

  • Optimise your Customer/Client/Patient Journey. Elevating the experience of those who engage with your aesthetic business is crucial. People seek effective medical aesthetic and cosmetic treatments and a memorable and enjoyable experience with a trusted brand, which drives the desire to repeat it. Crafting a seamless, added-value client/patient journey can differentiate your clinic from the competition and improve retention.
  • Auditing Customer Care Skills. An optimal customer/client/patient journey is the key driver for success in the crowded aesthetic sector. Training will teach you methods for regularly auditing and refining your customer service skills to ensure continual growth, aligned to key performance indicators that benchmark against industry trends, customer preferences and feedback.
  • Product & Treatment Implementation and Sales. Assistance with introducing new treatments or medical devices to your aesthetic practice or enhancing your existing offerings to elevate client/patient demand and satisfaction. Training can familiarise staff with new services or improve their understanding of existing services and enhance their sales technique knowledge to optimise cross-selling and up-selling to demand, by developing packages that combine regular treatments, re-treatments with maintenance, at-home skincare regimes, and multi-modality solutions for ongoing revenue and regular cashflow.
  • Cross-Selling and Upselling Skills. Educating your staff on products and treatments will enable them to understand client/patient needs and communicate the benefits of upscaling their skincare and undertaking combined treatment packages to increase revenue opportunities and retention.
  • Telemarketing Skills. Training in telemarketing is essential for ensuring staff members have the skills and knowledge to effectively promote products and services over the telephone or via electronic communication. We deliver an effective, structured approach to conducting a comprehensive telemarketing training programme that supports the importance of driving sales and generating leads for your clinic through effective communication skills.
  • Training Academy Start-Up. For those looking to delve into education, promoting and selling delegate spots on training courses, we offer guidance and sales support in establishing successful academies that nurture future leaders in aesthetics.

Who is sales and conversion training for?

Our sales and conversion training and development programme is perfect for:

  • Healthcare professionals and business owners who lack direct sales experience and seek assistance in effective sales communication to build relationships and convert consultation appointments to regular treatment bookings.
  • Business owners who want to improve client/patient conversion rates from staff members, seeking to enhance appointment bookings or cross-selling/up-selling opportunities within their team, including the implementation of commission-based rewards for staff.

Contact us about supporting your team to increase sales and convert enquiries

Our friendly team would love to hear from you.