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Aesthetics Services

Amanda smiling at the camera

We provide a unique, tailored approach to supporting and growing aesthetic clinics across the UK.


Training

Business training for clinic owners & clinic managers and mentorship for nurses and aestheticians.


About ABACS

Leveraging over 40 years of combined experience from our diverse team of expert consultants.


Book
whats-icon.svg
call-icon.svg

Aesthetics Services

Amanda smiling at the camera

We provide a unique, tailored approach to supporting and growing aesthetic clinics across the UK.


Training

Business training for clinic owners & clinic managers and mentorship for nurses and aestheticians.


About ABACS

Leveraging over 40 years of combined experience from our diverse team of expert consultants.


Marketing, branding, and reputation management for aesthetic clinics

Unfortunately, the notion of ‘build it, and they will come’ does not work in business; without a solid marketing strategy to raise awareness of your services and brand, you will struggle to draw in new and repeat clients/patients. There is an art to effective marketing, branding, brand visibility, and reputation modelling and management to successfully promote an aesthetic clinic business and its key practitioners that will attract a broader clientele and ultimately grow the bottom line.

Let AB Aesthetic Consultant Services (ABACS) help; by collaborating with you, we will share proven marketing plans and advertising strategies, alongside ways to raise brand awareness and pitch you as an expert practitioner within the aesthetic sector, including a focus on digital marketing campaigns, website design and SEO, social media management, blogging and vlogging, press and media engagement, and mystery shopper competitor analysis.

Our marketing and branding support solution is best combined with our Sales & Conversion Training.

Unfortunately, the notion of ‘build it, and they will come’ does not work in business; without a solid marketing strategy to raise awareness of your services and brand, you will struggle to draw in new and repeat clients/patients. There is an art to effective marketing, branding, brand visibility, and reputation modelling and management to successfully promote an aesthetic clinic business and its key practitioners that will attract a broader clientele and ultimately grow the bottom line.

Let AB Aesthetic Consultant Services (ABACS) help; by collaborating with you, we will share proven marketing plans and advertising strategies, alongside ways to raise brand awareness and pitch you as an expert practitioner within the aesthetic sector, including a focus on digital marketing campaigns, website design and SEO, social media management, blogging and vlogging, press and media engagement, and mystery shopper competitor analysis.

Our marketing and branding support solution is best combined with our Sales & Conversion Training.

Struggling to secure new business?

Get in touch to discuss your marketing and branding needs, starting with a FREE call.

Book today

Struggling to secure new business?

Get in touch to discuss your marketing and branding needs, starting with a FREE call.

Book today

Why choose support for marketing, branding, and reputation management?

Your brand is you; your ethos and your values as a business will be the key to drawing in a loyal cohort of clients/patients who value the services you provide and how you and your team deliver them.

Testimonial

When I think back, I have known Amanda as a fellow aesthetic sector colleague for over fifteen years and our paths have crossed many times during that period. More recently, I have had the pleasure of working with Amanda on a number of projects with her clients where she has required my bespoke copywriting and content creation skills.
Lorna Jackson
Aesthetic Writer & Founder of The Aesthetic Scribe

About our aesthetic business consultants

At ABACS, we start by taking a holistic look at your operation from the ground up, reviewing your website, customer service approach, current marketing materials and online/offline campaigns, even undertaking competitor analysis with mystery shopping in your local reach.

Then comes optimising, with a bespoke marketing strategy – knowing your target customer and how to reach them, we form a plan of action, which may include augmenting and refining current assets and marketing materials, introduction of new campaigns for target markets, increased paid and organic advertising, social media, timely promotions or special events, PR and press engagement for brand awareness and reputational gains.

The success of all implemented marketing and branding strategies is underpinned by tracking their performance using Key Performance Indicators (KPIs) to determine client/patient loyalty and retention, alongside new business acquisition.

About our aesthetic business consultants

With extensive operational experience, our founding aesthetic business consultant, Amanda Elbourn, brings a wealth of knowledge with tried and tested marketing strategies for optimising product and treatment sales and client/patient retention. ABACS draws on many adjunctive skills from trusted third-party providers and other aesthetic business consultants to create assets for websites, digital media, copywriting, and graphic design.

  • Extensive Operational Experience. Unique insight into proven marketing strategies, raising brand awareness, and reputation modelling.
  • Proven Increases in KPIs. A track record of developing clear, results-driven promotional campaigns and plans to drive sales and improve profitability.
  • Advertising Standards Compliant. Our team adhere to the regulatory implications involved in promoting aesthetic treatments in a socially responsible way, avoiding time-limited pressures and irresponsible discounting, alongside compliance in the promotion of treatments which involve prescription-only medications.
Amanda Elbourn

What does our marketing and branding support include?

Marketing is a broad church and defines an activity that helps a business to promote and sell its products or services. This may include retail skincare, stand-alone treatments, and treatment packages within the aesthetic sector. To achieve your goals – sales and attracting new and repeat business – we can help and train you and your team to employ several strategies across market research, marketing, branding, advertising, and reputation building.

Why Partner With Us?

AB Aesthetic Consultant Services are specialised aesthetic business consultants who support medical aesthetic practices, hair transplant and cosmetic surgery clinics, medi-spas, and other aesthetic-related businesses to optimise their marketing, branding and reputation within the sector to achieve increased profits and sustainable growth.

As a team, we possess in-depth business knowledge and understanding of the nuances of the aesthetic field, including offline and online marketing strategies, paid advertising and PR, compliant advertising and promotion, and competitive advantage.

Marketing and branding support?

Although not an exhaustive list, our marketing and branding support can include the following:

  • Market research to analyse your USPs and current competitive advantage in the local area
  • Competitor assessment using mystery shopping audit
  • Branding design and consistency (working with third-party graphic designers and/or merchandisers)
  • Website design and SEO (working with third-party web designers)
  • PPC advertising (Google/Facebook) and landing page campaigns
  • Development of marketing materials, e.g., digital or print brochures, advertorial copy, and patient information assets (working with third-party copywriters)
  • Social media set-up and targeted campaigns
  • Blogging and vlogging
  • Professional photography for promotional assets
  • Digital marketing asset development, e.g., email marketing campaigns, customer service templates, and SMS text message campaigns and promotions
  • Reputation management, e.g., Google review management and business directory profiles
  • PR, including editorial and advertorial sourcing and influencer engagement

Who is it for?

Marketing and branding support is somewhat vital for all businesses, and we can tailor our solution to meet your specific needs or current sticking point, whether you,

  • have recently launched your aesthetic clinic business and are looking to gain traction and build your customer database,
  • have been in business for several years but feel you are struggling to maintain repeat business or draw in new clients/patients,
  • are a successful and experienced clinic business owner keen to take on new products, treatments, or services (including additional staff) and want to hit the ground running with a cast-iron marketing strategy to achieve rapid return on investment, or

Contact us about our marketing, branding, and reputation management.

Our friendly team would love to hear from you.