Aesthetic Patient Journey Design

Customer Service, and Client Relationship Management for Aesthetic Clinics

Delivering 5-star customer service should be top of the list of your business priorities if you want a successful and profitable aesthetic clinic. Core to your understanding is that customer service – the patient journey – is one thing that can set you apart from your competitors and keep customers returning; unlike other medical specialities, aesthetics is all about repeat business. However, finding proven strategies for exceptional customer interactions, especially tailored to a niche and competitive sector like aesthetics, might not seem so simple, and you need to understand the service level required to gain high monetary investment from your clients.

Understanding the need for a solid patient journey or patient experience, aligned with trackable customer service goals and engagement touch points, will help build trust and loyal customer relations. Similarly, how you interact with your clients/patients and how you effectively use customer relationship management (CRM) systems and software will all manifest in the success of your business.

Delivering 5-star customer service should be top of the list of your business priorities if you want a successful and profitable aesthetic clinic. Core to your understanding is that customer service – the patient journey – is one thing that can set you apart from your competitors and keep customers returning; unlike other medical specialities, aesthetics is all about repeat business. However, finding proven strategies for exceptional customer interactions, especially tailored to a niche and competitive sector like aesthetics, might not seem so simple, and you need to understand the service level required to gain high monetary investment from your clients.

Understanding the need for a solid patient journey or patient experience, aligned with trackable customer service goals and engagement touchpoints, will help build trust and loyal customer relations. Similarly, how you interact with your clients/patients and how you effectively use customer relationship management (CRM) systems and software will all manifest in the success of your business.

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Amanda smiling

Need help?

Book a FREE call to discuss how we can help you and your staff elevate your customer service.

Amanda Elbourn
Amanda smiling

Need help?

Book a FREE call to discuss how we can help you and your staff elevate your customer service.

Why choose our customer service and client relationship management services?

Delivering exceptional customer service is the foundation of success for any aesthetic clinic business. Gaining the skills and strategies to help you elevate your current patient experiences can be transformative for your profits and position your clinic above others in your local area. 5-star customer service adds significant value for clients and patients, and you will be rewarded for enhancing their journey with you.

At ABACS, we can help you understand the benefits of managing customer relationships and creating a patient journey, help you to easily implement simple, proven tools for better customer service, and train your team to seamlessly integrate superior customer care to make every interaction special, and leave a lasting impression.

amanda and sonia

Testimonial

“I chose to work with Amanda as she has a wealth of experience in growing & managing medical aesthetic clinics. Since working with her she has helped us change our practice for the better, develop the business and come up with solutions that have taken the business forward in growth & success, I can’t recommend her enough and look forward to our next strategy day.”
Sara Cheeney
Pure Perfection Clinic

Developing a solid plan

Everything starts with a client or patient journey – clinically for medical safety and the best outcomes from treatment, but also the experience, much of what is practised in medical aesthetics is elective and linked to a patient’s desire to feel good in themselves, with a little pampering included.

Overall, they want to have a VIP experience that creates tangible value, alongside effective treatment.

Patients want to feel listened to, heard, and understood, and be offered a treatment solution that solves their underlying physical and psycho-social problems, but that also makes them feel valued and in a trusted relationship with their practitioner and the clinic team.

Developing a solid plan for all your patient journeys can ensure you deliver great customer service, build lasting and loyal relationships that lead to retained customers, and ongoing, repeat revenue.

About your customer care specialist aesthetic business consultant

Amanda Elbourn, the founding aesthetic business consultant at ABACS, is an operations ‘guru’ with a strong pedigree in understanding why excellence in customer service can make or break a business.

She has drawn upon her experience to share proven strategies with aesthetic business owners.

With an aesthetic sector career and business experience spanning that of an aesthetic nurse practitioner and ultimately Operations Director of a multi-award-winning national clinic chain.

Amanda brings a unique insight and a wealth of experience to help clinic owners take their client relationships to new heights, designing patient journeys that personalise experience, creating loyal and retained business.

Developing a solid plan for all your patient journeys

  • Extensive Operational Experience. Unique insight into customer relationship management and how to increase customer retention in aesthetic clinics.
  • Proven Increases in Key Performance Indicators. A track record of developing clear, results-driven strategies to improve performance and repeat business.
  • Customer Service Guru. Comprehensive knowledge on how to exceed patient expectations and deliver a 5-star experience.
  • Business Insight. Experience designing and implementing patient journeys, tailored to your business goals.
Sonia

Why Partner With Us?

AB Aesthetic Consultant Services are specialised aesthetic business consultants who support medical aesthetic practices, hair transplant and cosmetic surgery clinics, medi-spas, and other aesthetic-related businesses to optimise their operations and achieve sustainable growth.

We have a wealth of experience and knowledge in frontline operations and delivering optimal customer service that we can share with business owners and teams.

Exceptional customer care is the foundation of success in any aesthetic clinic, so why not let ABACS audit your current operations and show you how to consistently deliver excellence and 5-star customer service? 

What does our customer service and client relationship management programme include?

As consumers, we all think we know what ‘good customer service’ looks like but implementing that as a business is strategic and must be planned.

Our aesthetic business consultants can teach you and your team the art of delivering 5-star customer care, how to perfect a patient journey, and how to use key performance indicators (KPIs) to audit and improve customer retention. We can also advise on customer relationship management (CRM) software and systems, and how to use them effectively to maximise your operations.

Working with you, we can elevate your proposition and cover areas including:

Testimonial

A real pleasure to know Amanda. She knows the aesthetic medicine arena inside out & her proactive & energetic work ethic is very inspiring!
Dr Uliana Gout
  • Understanding your business vision, values and mission statement
  • Defining the Unique Selling Points (USPs) that make you stand out
  • Creating Standard Operating Procedures (SOPs) for customer service standards
  • Understanding and supporting the importance of developing the culture within your clinic to ensure your team is all aligned
  • Auditing your communications (email, calls, direct messaging etc.) and understanding effective communication techniques
  • Learning how to personalise interactions and experiences for your clients/patients
  • Evaluating your current customer service and learning where to improve to deliver exceptional customer care
  • How achieving better customer service can impact your brand and your reputation, and inspire customer loyalty that will foster long-term relationships with patients
  • Evaluating your current customer service and learning where to improve to deliver exceptional customer care
  • How achieving better customer service can impact your brand and your reputation, and inspire customer loyalty that will foster long-term relationships with patients
  • Understanding the importance of the patient journey and how this should be constantly evolving
  • Developing a flowchart/pathway as your blueprint, allowing you to consider every touch point of your patient journey and ensure all staff are aligned
  • Auditing your current practices, refining your patient journey, and developing a checklist to ensure consistency and excellence
  • Understanding customer satisfaction and client retention
  • Campaigns and strategies to increase client/patient loyalty
  • Implementing KPIs to monitor customer care performance and measure success, including methods to gather patient feedback and satisfaction scoring
  • Recognising the importance of patient/client feedback

Who is mastering customer service and client relationship management for?

Arguably, this service is for all business owners and clinics, large or small.

Learning how to seamlessly integrate superior customer care into every aspect of your clinic’s operations to ensure a consistent and memorable experience for every patient is the cornerstone of your success. Gaining insight into proven and actionable strategies for 5-star customer service and client relationship management will help your business foster trust and loyalty and augment your value proposition for your client base, keeping them coming back, again and again. Learning how to exceed your customers’ expectations will have a transformative effect on your competitive advantage.

Suitable for sole-practitioner businesses and those with wider teams of both administrative and clinical staff. Group training can be arranged.

Testimonial

“If you want know about running an aesthetic clinic then this is your consultant. No management clap trap like most consultants in the industry, easily the best operator in the industry!”
Paul Wilkinson
Former CEO Courthouse Clinics

Contact us about patient journey, customer service, and client relationship management

Our friendly team would love to hear from you.